Homemade
Savory
Taste
Mountain-Made Flavor
What the Spice!?! creates handcrafted spice blends, popcorn seasonings, dips, mixes, drink flavors, and coffee creamers for home cooks, snack lovers, and families looking for bold flavor in every bite. Based in Covington, Virginia, this family-owned business brings small-batch seasonings and creative flavor combinations to kitchens across the region. From savory barbecue blends to sweet popcorn toppings and salt-free options, every product is designed to make cooking easier, more exciting, and full of character. Customers who want flavorful spices made with care can discover blends that fit everyday meals, gatherings, snacks, and homemade recipes without relying on mass-produced seasonings.
Flavor Starts Here
From everyday meals to snacks, drinks, and party favorites, What the Spice!?! offers handcrafted products designed to bring bold flavor and creativity into your kitchen. Our small-batch blends, seasonings, mixes, and specialty flavors make it easy to add something exciting to every recipe, gathering, or snack time.
Barbeque Popcorn Seasoning
Smoky, savory, and slightly sweet, this barbeque popcorn seasoning brings bold cookout flavor to every handful. Perfect for snack lovers who enjoy rich barbecue taste with a crunchy twist.
Crazy Salt Seasoning Blend
Take everyday salt to the next level with a flavorful mix of garlic, onion, celery, and pepper. This bold seasoning blend adds extra depth and savory flavor to meats, vegetables, potatoes, and more.
Pork Sausage Seasoning Mix
Create homemade pork sausage with ease using this flavorful seasoning mix packed with classic savory spices. Perfect for breakfast sausage, patties, or adding rich flavor to your favorite recipes.
From Blend to Table
Every product at What the Spice!?! begins with carefully selected herbs, spices, and quality ingredients chosen for flavor and freshness. Each blend is mixed in small batches by hand, allowing close attention to balance, consistency, and taste in every jar and package. From testing new flavor combinations in the kitchen to packaging products with care, every step is handled by our family with pride and creativity. The result is handcrafted seasoning blends, popcorn flavors, dips, and mixes made to bring bold flavor from our Virginia kitchen straight to your table.
From Oklahoma to Virginia
What started as a major life change became the beginning of a new creative journey in the Virginia mountains. After a tornado destroyed her home in Oklahoma City, Sonja Wall and her husband relocated to Covington, Virginia, where she began experimenting with herbs and spices while adapting to a new lifestyle and way of cooking. In 2022, her father, David Stricklin, retired after four decades as a school bus mechanic and joined the family in Virginia, helping turn homemade seasoning experiments into a growing family business. Today, What the Spice!?! continues sharing handcrafted spice blends and popcorn seasonings made with creativity, honesty, and the goal of bringing more flavor into people’s homes.
Small-Batch Focus
Every blend is prepared in small batches to help maintain freshness, flavor balance, and attention to detail throughout the process.
Honest Ingredients
We believe quality starts with carefully selected herbs, spices, and ingredients chosen for flavor instead of unnecessary fillers.
Family-Owned Values
As a family-run business, we believe in treating customers with honesty, kindness, and personal attention every step of the way.